Publication Date

Spring 2019

Subject Area

Section 2: Culture: The Good, The Bad, The Ugly


This paper explores the nature and reception of Japanese imports, both material and cultural, to America in recent history. It puts special focus on elements of popular culture such as film, television, sport, and video games to show how the content of Japanese imports shifted from being predominately hardware based to software based by the end of the 20th century. The paper also explores the degree to which the Japanese identity of various products was hidden or emphasized in their advertisement and presentation. Throughout, the theme and question of quality is discussed. The American perception of the quality of different Japanese goods over time is traced using primary sources such as the major gaming magazine Nintendo Power as well as the contemporary journalism surrounding the careers of famous Japanese baseball players who chose to play in the U.S.

About the Author

Sam Klein was a History Major from Searcy, Arkansas. He is currently an elementary English teacher in Mito, Japan. He was a member of Phi Alpha Theta and went to the national conference in New Orleans in 2018.