Date of Completion
While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.
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McAllister, K. (2022). Marketing Activity Influences on Brand Attractiveness & Loyalty. Retrieved from https://scholarworks.harding.edu/mcnair-research/26
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